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Sick society necessary for their basic skill

The surgeon operates only one patient at a time. Similarly, if a sick society
concentrate on their core competencies.

During the turnaround, when the company is on the verge of bankruptcy, there are
Time and resources. The company has all its resources to focus on
Here are some important things right. You should have a laser-sharp as a surgeon
focuses on a single operative field during surgery. If you are aPatients who are not
Your surgeon to you and another patient to be used simultaneously. Even a sick
Company needs to focus on their core competencies and try to get rid of
Activities that are not targets bottom line, and those who can not help immediately
Improve cash flow. In these critical circumstances, we can succeed even at very
lower costs, ensuring that it does a better job with the company and the skills youalready
have.

For resources on core business communications that companies in difficulty do not sell
profitable or related companies. Often in their quest to increase sales
Performance, troubled companies clinch many sales contracts with profit margins thin.
This is equivalent to my sale and are often in successive financial losses.
Such a scenario is equivalent to a lot of liveliness, but not steak.

Betteramputate all the losses of enterprises and maintain profitable sales possible.
According to standard surgical procedure during the removal of pus, get it. In fact, the
famous Chinese strategist Sun Tzu believed in the principle of concentration
fighting a war. He said: "The strength of an army is not subject to large forces. Tun
Do not advance relying on sheer numbers. Rather, we must concentrate its forces and
right to expect that the movement ofEnemy to capture him. "

To compete in the global market, it is important for your attention on a specific narrow
Segment Olivetti has lost its competitiveness to increase its product lines
Typewriters, computers. If the market is 58 million people in Italy, is a wide range
okay. Olivetti But if you are able to compete globally. Hyundai, South Korea, one of the main
Conglomerate, has lost the focus in the search for expansion. E 'in all participants
Businesses ranging from chemicals, shipbuilding, engineering, automotive,
Pharmaceuticals, etc. As a result of confusing the minds of customers. When
S Korean financial crisis hit in 1997, Hyundai was falling apart one of the first to chaebols.
Marketing should be focused on specific niches for wealth are usually found in
Niches.

Give The Coca-Cola soft drink giant tries to market mineral water in Europe
with the launch of "pure"Dasani water. News that Coca-Cola treated tap
Water contains carcinogenic chemicals, and withdraw from the Dasani
Market and offers a lot of bad taste. Although Coca-Cola and drink the pure water in the soft
Beverage category, technology and know-how can be very different. Coca-Cola should
remained with the "real thing", their core competence.

Remember, the lasers are sharp. The laser is actually a weak source of energy. A
Laser requires only a few watts of energy and focus into a coherent flow of light. Few
Watts of energy are not useful. However, it is capable of diamond with the laser drill
harder rock, and the eradication of cancer cells, and for the LASIK treatment. Even companies
sharply with the laser can dominate a market. If a company is not engaged in its
limited energy is dissipated over too many products or markets.

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